There's 3 ways that law firms can advertise on Twitter, and as Kevin O'Keefe noted here, here's how:
Firstly, law firms can pay for PROMOTED TWEETS. This increases the reach of your firm by allowing you to broadcast Tweeters to a far larger audience.
Secondly, law firms can pay for PROMOTED TRENDS. This gives you the chance to include a trending topic at the top of Twitter's trends list.
Thirdly, law firms can pay for a PROMOTED ACCOUNT. As law and social media guru Kevin O'Keefe noted: having a promoted account allows your to "turbocharge" your Twitter account.
Kevin O'Keefe rightly added that some people may be put off by this practice, but ultimately I think he's very much correct when he said that it's something that we're going to see more and more.
So there you go: if you don't mind pulling out the wallet and you really want to boost your Twitter presence give some thought to purchasing a promoted account, trend or Tweet!
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