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| Boojum don't just do killer Mexican food - they're also Top Tweeters! |
We’ve been greatly impressed by
the level and quality of Tweeting going on in Northern Ireland in recent months
and to pick this week’s winner we had to look at some very specific criteria:
level of interaction, frequency of Tweets, aesthetics of Twitter page,
biography, informativeness, consistency and overall Twitter experience.
The competition has been
incredibly tight and we only came to a unanimous decision after much
deliberation. So on the occasion of the fifth ever “Northern Ireland Tweeter of
the Week” we’re pleased to announce Boojum
(@boojum_belfast) as the latest winner of the “Northern Ireland Tweeter of the
Week Award”.
Boojum are a fresh, exciting and
energetic burrito bar who consistently push the boundaries of what we come to
expect. Their in-shop experience is undoubtedly one of the best but their
online presence is equally as potent. Their Tweeting is open, personably and
friendly and really reaches out to burrito fans and the local community. Here’s
a breakdown of how the latest winners of the “Northern Ireland Tweeter of the
Week Award” performed:
Level of
interaction and engagement – Boojum really
reaches out on Twitter and has a real positive presence. They engage freely with
fellow Tweeters, followers and fans and interact with ‘@mentions’, ‘@replies’
and retweets. Their Twitter interactions focus on their food and products and
the general goings on. The posts are now mindless broadcasts but lively,
interesting and personable Tweets. Certainly they’re just as likely to have a
chat or a bit of fun with followers as to push their product. Overall Boojum
are an example of one of the most interactive personalities on Twitter which is
a wonderful attribute to have.
5/5
Frequency of Tweets – Boojum have found the perfect balance: while they Tweet very regularly
they aren’t over-bearing but as their content is informative and light hearted.
We have yet to see any periods of prolonged absence and their consistency of
Tweeting is admirable.
5/5
Biography – The
bio is another strength; it’s light, open, friendly and sets just the right
tone. We have seen jazzier examples but this is still a real strenght
4/5
Aesthetics
and qualities of Twitter page – Boojum’s page is pretty
good. Punchy, open, welcoming and energetic; however they have the old format
and an uninspiring background. All in all the Boojum Twitter page is very good
but we do think it could improved.
3.5/5
Informativeness – Boojum are
really into their fans and followers and because of that they are hugely
interactive. However they aren’t so much into sharing interesting news and
articles the way others may be. It’s not a matter of not sharing, not caring
but we do think that Boojum could think about bringing in some interesting and
informative content into their daily Tweeting itinerary.
3/5
Consistency
– Boojum Tweet with real flair, energy and engage with their fans in
quantity and quality. For this they’ve been awarded top Tweeting points.
5/5
Twitter experience – We
marked Boojum down earlier for not being so informative but this doesn’t detract
from the Twitter experience they offer. They are unquestionably one of the
funkiest and hip personalities you could come across on Twitter and for that
they must be awarded full points.
5/5
Overall Twitter Score – 30.5/35
There you have it a great score
as Boojum scoop the fifth ever “Northern Ireland Tweeter of the week Award”.
Boojum certainly aren't textbook but nonetheless they’re a fine example of how
to do Twitter well and unquestionably they’re a Tweeter that lawyers and law
firms could learn from. So, big shout out to the Boojum team and massive
congratulations for some Top Tweeting - keep up the good work!
Personal presence on social media sites does not really have to be done by the business owner, but having a team to do the posting and communicate with the followers would be more effective in generating more social media followers. facebook marketing
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